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We carefully examined these papers and listed several terms and word combinations they used to denote the same or closely related concepts. Academy of marketing studies journal volume 25, issue 5, 2021 artificial intelligence in digital marketing influences consumer behaviour: Intelligence marketing is a technique of optimally util izing technology to enhance cust omer’s experience. The research has been conducted to investigate the future changes that could be in the customer. It is often used interchangeably with notions like automation or robotization. It is often used interchangeably with notions like automation or robotization.

Literature review the literature review has been done in two parts where one part of the literature deals with the artificial marketing and the other part deals with the traditional marketing. Abstract — artificial intelligence (ai) has become a rising. Full pdf package download full pdf package. 10 Key Uses of Artificial Intelligence in Marketing Examples, Used the term “artificial intelligence” only when referring to “artificial general intelligence” (agi), that is, theintelligence of a machine that can understand or learn any intellectual task that a human being can (goertzel, 2015;